The Best Platforms to Sell Handmade Jewelry (Especially for Beginners)

Turn your jewelry into consistent sales with the right platforms

Ever thought you would love to be your own boss?

Working in your comfies, with constant coffee to hand and your favourite furry friend next to you 🤗

Running your own online jewelry store is a bit of a wild ride. It’s fun, magical, and often sprinkled with behind-the-scenes chaos.

But that said, it can be hugely rewarding and wonderfully freeing once you find your feet. If you’re feeling the itch, I’ve popped together 10 online platforms below that are well worth a look if you want to consider selling your handmade jewelry. Have a little explore and do a bit of homework before you take the leap, choosing the right place to sell your jewelry really does matter. I’ve personally sold on several of these platforms over the years (which, now I think about it, might deserve its own post – so watch out for that one!).

This post is especially helpful if you’re:

• just tinkering with the idea of selling your jewelry
• testing the waters
• or quietly wondering if anyone will actually buy your jewelry 🫣

If you’re new to selling handmade jewelry online, you may also find my Jewelry Business Bumper Checklist helpful. It covers many of the practical things beginners often overlook when setting up their jewelry store & business.

Quick little note:

Some platforms have large amounts of buyers actively searching and browsing, so your products can be discovered more easily (think busy high street). Others are more like a boutique in a quiet little side street. They do have visitors (a lot smaller footfall) so you’ll usually need to drive your own further traffic using Pinterest, social media, email, or ads. Watch for the icons below to see which is which.

🔥 Built-in traffic
🌱 Grow your own traffic

For beginners: many of these platforms give you access to global buyers, which is exciting… but it also adds extra layers like international postage, longer delivery times, and customs considerations. If you’re just starting out, it’s perfectly sensible to begin locally and expand as your confidence (and systems) grow.

1. Etsy (Global)

A global marketplace founded in the US, Etsy is best known for handmade, vintage, and craft supply products, with strong built-in traffic from buyers actively searching for unique items.

Launched
2005

Audience Size (at time of publishing) 🔥 Built-in traffic
Approximately 90+ million active buyers worldwide.

Current Fees

• Listing fee: $0.20 per item (lasts 4 months)
• Transaction fee: 6.5% of the sale price (including postage)
• Payment processing: Typically around 4% + £0.20 per order in the UK
• Optional ads: Extra if you choose to use Etsy Ads

(Always check Etsy’s latest fee page, as they do tweak things occasionally.)

Approval Needed?
Not approved – you can open a shop straight away, but you must follow Etsy’s handmade/vintage/supplies policies.

Best For
Handmade beginners who want access to ready-made buyer traffic without building their own website first.

2. NotOnTheHighStreet (UK)

A UK-based curated marketplace known for personalised gifts and high-quality handmade products, with a strong reputation for design-led, premium items.

Launched
2006

Audience Size (at time of publishing) 🔥 Built-in traffic
Approximately 3–5 million monthly visitors (UK-focused audience).

Current Fees

• Joining fee: £199 + VAT (one-off, if accepted)
• Commission: 25% on each sale
• Optional extras: Paid marketing opportunities available onsite

(Fees can change and may vary slightly by seller, always check their latest partner terms.)

Approval Needed?
Approved – you must apply and be accepted. Not all sellers are approved, and product photography, branding, and product fit are carefully reviewed.

Best For
Established makers with strong branding and photography who want access to a UK gift-buying audience.

3. Amazon Handmade (Global)

A global marketplace run by Amazon, Handmade is a curated section specifically for genuine handmade products, giving makers access to Amazon’s massive customer base.

Launched
2015

Audience Size (at time of publishing) 🔥 Built-in traffic
Amazon has 300+ million active customer accounts worldwide, with Handmade benefiting from that wider traffic pool.

Current Fees

• Listing fee: Free
• Referral fee: 15% per sale
• Monthly subscription: Waived for approved Handmade sellers (normally £25/month for a standard Amazon seller account)

(Always check Amazon’s latest Handmade fee page, as terms can change.)

Approval Needed?
Approved – you must apply and demonstrate that your products are genuinely handmade. Approval can take a few days.

Best For
Makers who want Amazon-scale traffic, and are ready to handle the potential order volume, within a more structured, rules-heavy platform.

4. Crafter’s Market (UK)

A UK-based online marketplace focused on handmade products, aimed at supporting independent makers with a simpler, more community-style selling environment.

Launched
2019

Audience Size (at time of publishing) 🌱 Grow your own traffic
Smaller niche platform, estimated tens of thousands of monthly visitors (much lower traffic than Etsy or Amazon).

Current Fees

• Listing fee: Free
• Commission: Typically around 5% per sale
• Monthly fee: Free basic plan (paid upgrades may be available)

(Always check their latest seller terms, as smaller platforms can change pricing.)

Approval Needed?
Not approved – you can usually open a shop quickly, but products must meet handmade guidelines.

Best For
UK makers who want a low-cost place to start and don’t mind building their own traffic alongside marketplace exposure.

5. Folksy (UK)

A UK-based marketplace dedicated to handmade work, Folksy is often described as the British alternative to Etsy, with a strong focus on genuine handmade makers.

Launched
2008

Audience Size (at time of publishing) 🌱 Grow your own traffic
Approximately 250,000–300,000 registered users, with a primarily UK buyer audience.

Current Fees

• Listing fee: £0.15 per item (lasts 4 months)
• Commission: 6% per sale (on item price only, not postage)
• Monthly fee: Optional Plus account (~£7.50/month) for unlimited listings

(Always check Folksy’s latest fee page, as pricing can change.)

Approval Needed?
Not approved – you can open a shop freely, but items must be genuinely handmade (no mass-produced goods).

Best For
UK handmade sellers who want lower fees than Etsy and prefer a smaller, handmade-focused community.

6. Madeit (AU)

An Australia-based handmade marketplace focused on supporting genuine makers, with a strong emphasis on community and locally made products.

Launched
2008

Audience Size (at time of publishing) 🔥 Built-in traffic
Smaller niche platform, estimated hundreds of thousands of monthly visitors, primarily from Australia.

Current Fees

• Listing fee: Free
• Commission: None on most plans
• Monthly fee: From around AUD $5–$15/month depending on plan level

(Always check Madeit’s latest pricing page, as plans do change.)

Approval Needed?
Approved – sellers must apply and confirm their products are genuinely handmade.

Best For
Australian makers who want a handmade-only platform without per-sale commissions and are happy to pay a small monthly fee.

7. British Craft House (UK)

A UK-based curated marketplace that champions high-quality handmade work from British designers and makers, with a strong emphasis on craftsmanship and provenance.

Launched
2017

Audience Size (at time of publishing) 🌱 Grow your own traffic
Smaller curated platform, estimated tens of thousands of monthly visitors, primarily UK-based.

Current Fees

• Listing fee: Free
• Commission: Around 12% per sale
• Monthly fee: None

(Always check their latest seller terms, as fees can change.)

Approval Needed?
Approved – you must apply and be accepted. Products and photography are reviewed to ensure they meet handmade and quality standards.

Best For
Established UK makers with strong photography and branding who want a curated handmade marketplace without a monthly fee.

8. Holly & Co (UK)

A beautiful UK-based curated marketplace founded by Holly Tucker (NotOnTheHighStreet), focused on storytelling-led small businesses (predominantly women run) and design-led handmade products with a strong brand emphasis.

Launched
2018

Audience Size (at time of publishing) 🔥 Built-in traffic
Smaller curated platform, estimated hundreds of thousands of monthly visitors, primarily UK-focused.

Current Fees

• Joining fee: None publicly advertised (application required)
• Commission: Typically around 15%–20% per sale
• Monthly fee: None publicly advertised

(Fees and structure can vary – always check the latest partner terms when applying.)

Approval Needed?
Approved – you must apply and be selected. Holly & Co is highly curated and looks closely at branding, story, and product fit.

Best For
Design-led makers with very strong branding and storytelling who want a curated UK platform with a gift-focused audience.

9. GoImagine (US)

A US-based handmade marketplace with a strong mission-led focus, Goimagine supports genuine makers while donating profits to children’s charities, often positioned as an Etsy alternative for handmade sellers.

Launched
2020

Audience Size (at time of publishing) 🔥 Built-in traffic
Smaller but growing platform, estimated hundreds of thousands of monthly visitors, primarily US-based.

Current Fees

• Listing fee: Free
• Transaction fee: 5% per sale
• Monthly fee: From $2.50/month (Starter plan)

(Always check Goimagine’s latest pricing, as newer platforms do evolve.)

Approval Needed?
Approved – you must apply and confirm your products are genuinely handmade. Mass-produced items are not allowed.

Best For
Handmade sellers who like the Etsy model but want lower fees and are happy targeting a primarily US audience.

10. Faire Wholesale (Global)

A global wholesale marketplace (founded in the US) that connects independent brands with retail shops, designed specifically for selling business-to-business (B2B) rather than direct to consumers.

Launched
2017

Audience Size (at time of publishing) 🔥 Built-in traffic

• 100,000+ brands on the platform
• 700,000+ retailers globally (approx.)

Current Fees

• Listing fee: Free
• Commission: Typically 15–25% on first orders from new retailers
• Reorders: Often 0% commission on repeat orders from the same retailer
• Optional ads/logistics: Extra if used

(Always check Faire’s latest pricing – wholesale terms do evolve.)

Approval Needed?
Approved – you must apply as a brand and be accepted before selling.

Best For
Makers ready to sell wholesale to shops (not individual customers) and who can handle larger order quantities.

So there we have it…

A whole mix of places where your handmade jewelry can step out into the world and find its people 🤗

Truthfully, there’s no one perfect platform (sad but freeing). If you’re just starting out, pick one that feels manageable, get your pieces live, and see what happens (your customers will tell you). You don’t need to be everywhere at once, overwhelm can creep in, especially on the accounting side!

So, start small, stay curious, and tweek, tweek, tweek as you go!

At the end of the day, these platforms are just the shop window, the real magic is in your style and the pieces you create.

RELATED READS

Setting up your first email list
Etsy photoshoot checklist
Selling your handmade beaded jewelry
Hobby to Side Hustle

Thinking about selling your jewelry soon? I share weekly tiny tips for makers building their next step, you’re very welcome to join us…