Tiny Tip: Naming products

BySarah November 14, 2025March 19, 2026

One reason your jewelry’s not catching people’s attention

Stop calling your products generic things like ‘Sterling Silver Disc Necklace‘ call it something people feeeeel. Name a product with meaning, not materials – ‘Sterling Silver 925 St Christopher Wristband’ is really quite… forgettably long! – it’s what eeeeeeeevery other store does online.
Oh but…‘My Wanderer Wristband’ that gets my attention right there – “My son is a wandering soul” – thinks the customer. It’s more poetic, more memorable, more him…Click!

This is something I noticed quite some time ago when selling personalised teddy bears. When I gave them cute little names like Bramble Bear or Pip, or Buttons…I sold way more…yay!

Language sells makers!

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Hi there

i'm Sarah

Jewelry maker, bead hoarder, refinement nerd, and the 'i' behind Jewel & i. I’ve been creating and selling jewelry online for over 20 years through Oh So Cherished (and somehow still get excited over a particularly nice pair of pliers.

These days, I share practical beading tips, jewelry-making techniques, honest tool recommendations, and the small refinements that can take a piece from 'homemade-looking' to beautifully 'professional-looking'.

From bead choices and wire drape to findings, finishing touches, and selling handmade jewelry online… I’m slightly obsessed with the details that make all the difference.

Basically, if you love beads, beautiful jewelry, and over analysing spacer beads, you’re probably in the right place. Read more...

Tiny Tip: Naming products