Email Marketing For Jewelry Makers
A Simple System for Growing Your Jewelry Business
For many jewelry makers at the start, sales can feel random and slow. A busy week, then…tumbleweed! You tweak photos, change keywords, SEO, try a new platform, run a sale, try ads, and you still feel like you’re not gaining consistent sales. You’re working hard, but nothing seems to work so well.
It doesn’t really have to be that way.
What you want isn’t loads more traffic – it’s more reliable sales.
You’re not struggling because your jewelry isn’t good enough, you’re struggling from constantly trying to be discovered. New posts, new platforms, new algorithms… always starting again, and always hoping today is the day someone notices my pieces. It’s really quite draining right?
The real shift comes when you stop chasing discovery and start building a simple email eco system that helps your business and your jewelry to be remembered, because consistent sales don’t come from being seen once, they come from staying connected with your subscribers.
So, if there’s one piece of advice I’d pass on to those jewelry makers at the very start of their jewelry business, it’s this:
Start building your email list from day one!
Just going to say that again, just in case you didn’t quite catch it…Start building your email list from day one!
Why?
Your email list as a jewelry maker will become your most valuable asset, not overnight, but over time. It’s what allows you to stop relying on algorithms, platforms, or luck, and start monetising your business in a far more consistent way. Grow your list, keep subscribers engaged. Quite simply, the money really is in your email list as those subscribers will come back and spend money…because they remember you.
It just means creating a small little ‘offer’ of some kind, something useful, something rather tempting for your customers and future customers – giving them a reason to stay connected, think discounts, free delivery, a monthly free gift, a peek behind your scenes 🤗
I’ve used MailerLite for years and years, and it’s what I use to build my email lists. It’s the tool that collects people’s email addresses, stores them, and lets me send beautiful email newsletters whenever I have something to share with my customers. I simply send people to a little landing page where they can download one of my free guides/discount/free delivery in exchange for their email address. No fancy website required. Starting small was exactly what I did.
It’s one of those things your future self will thank you for later!
Last thoughts
If you’re reading this and thinking “I get the idea Sarah… but I wouldn’t know where on earth to start”,
Well, you’re not alone!
So, I’ve put together a simple, beginner-friendly downloadable guide called ‘Be Remembered’ – it maps out the process step by step for beginners, so you can go away and create something simular to try in your business.
From creating a small offer, learn how to get customers to subscribe, to getting your first subscribers (even if you sell on Etsy or at craft markets) it’s perfect for any maker.
No jargon. No overwhelm. Just a simple path – so you can stop trying to be discovered all the time and start building something that continues to work behind the scenes whilst you are making.
Simply subscribe below for my free guide – Learn how to start collecting your future customers…
FAQs
What is an email newsletter?
Think of it less like ‘sending an email’ and more like sharing a small, beautifully designed update with people who love your work. An email newsletter can include photos of your latest pieces, a story from your bench, a new launch, or what inspired you that week – all laid out in a pretty format that feels very you. It’s your own little space, delivered straight to someone’s inbox, without fighting algorithms.
Do I need a website to start one?
No. You can start with a simple landing page that collects email addresses – even if you sell on Etsy or at craft markets.
Do email newsletters still work?
Email marketing can deliver around 8% conversion rates on average – way higher than social media or paid ads. Some reports show emails converting up to 15% of recipients into customers with really engaged audiences.
Is this only for ‘big’ businesses?
Not at all. In fact, it’s most powerful when your audience is small. A handful of people who care beats thousands who scroll past.
How often do I need to email people?
As often as feels manageable. Weekly or fortnightly is great – consistency matters far more than frequency.
What’s the point of building an email list for my jewelry business?
Your email list is one of the few things you truly own. Social media platforms can change their algorithms overnight, but your subscribers have chosen to hear from you.
It gives you a way to share new collections, tell the stories behind your jewelry, announce launches, offer exclusive discounts, and gently remind people about your business. Even if someone isn’t ready to buy today, your emails keep you front of mind so when they are looking for a gift or a treat for themselves, you’re the person they remember, they will come back and buy!
